KOLONI
Vol. 1 No. 2 (2022): JUNI 2022

STRATEGI PEMASARAN UMKM DI ERA NEW NORMAL

Panggabean, Sriayu Aritha (Unknown)

Article Info

Publish Date
30 Jun 2022

Abstract

The development of advanced technology requires all to adjust from traditional ways to digital-based ways. This pandemic that has not ended has forced humans to be friendly with technology, as well as in the marketing segmentation of UMKM. This study aims to describe the marketing strategy of UMKM in the new normal era. This research uses descriptive qualitative techniques using literature study analysis. Marketing strategies in the new normal era are activating online shops, maximizing the ability of human resources regarding IT, and promoting through the millennial generation. Keywords: Marketing Strategy, UMKM, New Normal

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Journal Info
KOLONI
Website

Abbrev

koloni

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Civil Engineering, Building, Construction & Architecture Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

KOLONI adalah jurnal multidisiplin ilmu yang diterbitkan oleh Universitas Pahlawan Tuanku Tambusai. Jurnal KOLONI terbit setiap 3 bulan merupakan jurnal peer review, open access, ilmiah dan ilmiah yang menerbitkan makalah penelitian, makalah review, laporan kasus, studi kasus, resensi buku, tesis, ...