KOLONI
Vol. 2 No. 1 (2023): MARET 2023

PENGARUH HEURISTIK PADA KEPUTUSAN INVESTASI GENERASI MUDA DI KOTA DENPASAR

Wirayana, I Made Adhi (Unknown)

Article Info

Publish Date
31 Mar 2023

Abstract

Psychological factors can cause investors' irrational behavior in making decisions. This study aims to obtain empirical evidence of the effect of heuristic behavior on investment decisions. The data used in this study is primary data obtained through a survey conducted by distributing questionnaires to young people in Denpasar City, Bali Province, Indonesia who invest in the Indonesia Stock Exchange. The sample is determined by convenience sampling technique. Data analysis techniques use the structural equation model (SEM) with the Partial Least Square (PLS) software approach. The results of the study show that the heuristic influences the investment decision making of the younger generation in Denpasar City. Keywords: Heuristics, Investment Decisionsv

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Journal Info
KOLONI
Website

Abbrev

koloni

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Civil Engineering, Building, Construction & Architecture Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

KOLONI adalah jurnal multidisiplin ilmu yang diterbitkan oleh Universitas Pahlawan Tuanku Tambusai. Jurnal KOLONI terbit setiap 3 bulan merupakan jurnal peer review, open access, ilmiah dan ilmiah yang menerbitkan makalah penelitian, makalah review, laporan kasus, studi kasus, resensi buku, tesis, ...