Maqdis: Jurnal Kajian Ekonomi Islam
Vol 6, No 1 (2021): Januari - Juni 2021

ISLAMIC BANK BRAND REPUTATION IN INDONESIA

YENTI AFRIDA (Universitas Islam Negeri Imam Bonjol Padang)
M. ZAKY MUBARAK LUBIS (Universitas Islam Negeri Imam Bonjol Padang)

Article Info

Publish Date
01 Jun 2021

Abstract

This study aims to find the reputation value of Islamic banks in Indonesia. This research is a descriptive quantitative research using Net Brand Reputation and Social Network Analysis methods. This research was conducted on a BUS that has a mobile banking application using customer review data for 2016-2018. The results showed that Bank Muamalat had the highest reputation with a score of 0.607 followed by Islamic NTB Bank at 0.57, Bukopin Syariah Bank at 0.43, Mandiri Syariah Bank at 0.34, BCA Syariah Bank at 0.24, and BRI Syariah at 0 ,22.

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Journal Info
Maqdis: Jurnal Kajian Ekonomi Islam
Website

Abbrev

maqdis

Publisher

Universitas Islam Negeri Imam Bonjol Padang

Subject

Economics, Econometrics & Finance

Description

The journal is published twice a year in June and December. Contains scientific aticles in the form of research, analysis study, theoretical study and review of studies in the field of Islamic economics. Publishing this journal aims to increase the quantity and quality to spread knowledge and also ...