Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH)
Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Ilmu Bahasa

Penggunaan Bahasa Pada Iklan Indomie

Indah Merdekawati (Unknown)
Restiana Restiana (Unknown)

Article Info

Publish Date
26 Apr 2023

Abstract

The purpose of this article aims to fulfill our task and advertising research that uses persuasive language, this research uses the literature study method and the results of the literature study method, The language used in an indomie advertisement is persuasive language, meaning that attracts the interest of the audience. Persuasive forms can be in the form of the use of language styles that can influence the mindset of the audience so that they are interested in trying and buying the products offered, the problem is that some advertisements on television now use slang, no longer using standard language

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Journal Info
Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH)
Website

Abbrev

JURRIBAH

Publisher

Pusat Riset dan Inovasi Nasional

Subject

Languange, Linguistic, Communication & Media

Description

Sub Rumpun ILMU SASTRA (DAN BAHASA) INDONESIA DAN DAERAH 1 Sastra (dan Bahasa) Daerah (Jawa, Sunda, Batak Dll) 2 Sastra (dan Bahasa) Indonesia 3 Sastra (dan Bahasa) Indonesia Atau Daerah Lainnya Sub Rumpun ILMU BAHASA 1 Ilmu Linguistik 2 Jurnalistik 3 Ilmu Susastra Umum 4 Kearsipan 5 Ilmu ...