JURNAL DESTINASI PARIWISATA
Vol 10 No 1 (2022): VOL 10, NO 1 (2022): (JANUARY - JUNE) JURNAL DESTINASI PARIWISATA

Motivasi Dan Persepsi Wisatawan Digital Nomad Terhadap Kualitas Pelayanan Di BWork Bali Co-Working Space Kawasan Canggu, Kabupaten Badung

Komang Pretty Again Teja Sari (Program Studi Pariwisata Program Sarjana, Fakultas Pariwisata, Universitas Udayana)
I Made Adikampana (Program Studi Pariwisata Program Sarjana, Fakultas Pariwisata, Universitas Udayana)



Article Info

Publish Date
30 Jun 2022

Abstract

Canggu area is the most popular nomad digital destination among nomad tourists, according to theNomadlist version. The spread of digital nomad tourists has led to the emergence of co-working spaces withvarious facilities called Co-working Spaces. One of the Co-working Spaces that has just started operating in2021, namely BWork Bali Co-working Space, is one of the most sought after by digital nomad tourists inCanggu area, Badung Regency. This study was conducted to determine the characteristics, motivations andperceptions of digital nomad tourists on the quality of service at BWork Bali Co-working Space CangguArea, Badung Regency. This research was conducted by distributing a digital questionnaire in the form of agoogle form to 56 respondents of digital nomad tourists. The results showed that digital nomad tourists atBWork Bali Co-working Space based on their country of origin, namely the United States, worked asentrepreneurs, especially in the digital purview. The motivation of digital nomad tourists at BWork Bali CoworkingSpace got the highest score, namely on the driving variable towards Space and the pull factor onthe Service and Quality variable. Meanwhile, the perception of digital nomad tourists on service quality atBWork Bali Co-working Space obtained Strongly Agree results with an average of 4.67 on Tangible,Empathy, Reliability, Responsive, and Assurance variables.Keyword: service quality, co-working space, digital nomad, motivation, perception

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Journal Info

Abbrev

destinasipar

Publisher

Subject

Other

Description

Jurnal Destinasi Pariwisata diterbitkan oleh Program Studi S1 Destinasi Pariwisata Universitas udayana dan terbit sebagai tuntutan dunia akademis terutama di bidang kepariwisataan yang selalu dinamis. Perkembangan sektor pariwisata berawal dari dikenalnya suatu destinasi wisata termasuk aspek ...