Amalee: Indonesian Journal of Community Research & Engagement
Vol 3 No 2 (2022): Amalee: Indonesian Journal of Community Research and Engagement

Pendampingan UMKM melalui Pemanfaatan Digital Marketing pada Platform E-Commerce

Kamil, Indriyati (Unknown)
Bakri, Asri Ady (Unknown)
Salingkat, Suhartini (Unknown)
Ardenny, Ardenny (Unknown)
Tahirs, Jemi Pabisangan (Unknown)
Alfiana, Alfiana (Unknown)



Article Info

Publish Date
31 Oct 2022

Abstract

In the era of the industrial revolution 4.0 and the increasingly intense efforts to become society 5.0, researchers held training & workshops on technology utilization in the Multipurpose Building with technology training materials. This research aims to carry out MSME Assistance (Micro, Small, and Medium Enterprises) through Google My Business to use digital marketing in the era of e-commerce & social media. The method used in this PkM is the mentoring method or PAR (Participatory Action Research), with an approach through training, account creation practice, and mentoring. The training is carried out in three stages: preparation, implementation, and evaluation. The result of the dedication to Digital marketing for a company and MSMEs is an essential part currently. MSME managers are expected to have skills in internet promotion through digital devices, especially in publishing products for sale and places offered. It can be concluded that community assistance in managing their business to better manage marketing activities through creating Google My Business application accounts in digital marketing.

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Journal Info

Abbrev

amalee

Publisher

Subject

Humanities Public Health Social Sciences Other

Description

Amalee: Indonesian Journal of Community Research & Engagement focuses on community engagement program, applied science in community to advance theories, research and practices related to all forms of outreach and engagement. Community engagement means services to society, applying science and ...