Journal of Social Science
Vol. 3 No. 3 (2022): Journal of Social Science

The Impact of CRM on Business or MSME Performance: A Literature Review

Budi Utami (Universitas Negeri Malang, Malang, East Java, Indonesia)
Sudarmiatin Sudarmiatin (Universitas Negeri Malang, Malang, East Java, Indonesia)

Article Info

Publish Date
20 May 2022

Abstract

This study aims to determine the effect of Customer Relationship Management (CRM) on Business Performance or SMEs. The research method uses a systematic literature review, the scientific article database is taken from Scopus Q1, Q2 and Q3 on Publish or Perish. The screening is carried out specifically for scientific articles. Using the keywords CRM and company performance (MSMEs), as well as scientific articles with a minimum number of citations Customer Relationship Management (CRM) has a positive relationship to company performance (MSMEs) both in terms of financial performance and non-financial performance.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Ridwan Institute

Subject

Chemistry Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

Description

The Journal of Social Science is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published bimonthly once by Ridwan Institute The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the ...