The Values of Character Education in an Animated Movie,”Pororo, The Little Penguin”

Lambok Hermanto Sihombing (Flinder University, Australia and President University, Bekasi Indonesia)

Komunika: Jurnal Dakwah dan Komunikasi
Vol. 17 No. 1 (2023)

Building character values is highly fundamental for the growth of children. Media is one of the digital platforms for teaching children those values, particularly social roles, beliefs, and other values in society. Through media, children can access any information that attracts their interests. An animated movie is one of the media products most children like. In this study, the author aims to analyze the animated movie, "Pororo, The Little Penguin," which could be used as a teaching technique to teach preschool students about the importance of character values. The author used the qualitative method and applied Mise en Scene theory from Manon de Reeper and Decoding- Encoding approach from Stuart Hall. The study's object was taken from the YouTube channel of Pororo, The Little Penguin, Season 6, Episode 13, titled "We're Sorry, Loopy." The dataset was also derived from the comments on Common Sense Media to find out how the parents or kids react to this animated film, Pororo. Asides from it, the author also took the sources from the literary works and proceedings to support the analysis. The result indicates that the film's episode contains social and educational principles that should be ingrained in students at a young age.