Entrepreneurship and Small Business Research
Vol. 1 No. 2 (2022): Entrepreneurship and Small Business Research (August-November)

Investigation of ambek-ambek nagari koto gadang koto anau dance art to improve cultural tourism attraction

Salsabila Muntaz (Politeknik Negeri Padang)
Rafidola Mareta Riesa (Program Studi Destinasi Parawisata, Politeknik Negeri Padang, Padang, Indonesia)
Sepri Neswardi (Program Studi Destinasi Parawisata, Politeknik Negeri Padang, Padang, Indonesia)



Article Info

Publish Date
09 Sep 2022

Abstract

Minangkabau Tribe in West Sumatra hasone  cultural problem, namely the traditional art of Ambek-Ambek Dance. This study aims to find out whether the art of Ambek-Ambek Nagari Koto Gadang  - Koto Anau Dance can be used as a cultural tourism attraction in Solok Regency. The research method used is descriptive qualitative using the theory of tourist attraction. Data collection is carried out by observation, interview, and documentation methods. The results of this study show that Ambek-Ambek Dance meets the criteria of good tourist attraction; 1) uniqueness, ambek-ambek dance has a distinctive uniqueness and is different from other dances, namely in terms of dance history, naming, movement philosophy, herding music, costumes, and special rules in the presentation of dance. 2) originality, pure ambek-ambek dance comes from the traditional traditions and daily life of young mudi Koto Anau in ancient times in finding a partner.  3) Authenticity, Ambek-Ambek dance has a distinctive beauty naturally, exotic, and unpretentious. 4) diversity, ambek-ambek dance has a diversity of Minangkabau customs and culture which can be seen in terms of variations in movement shapes, floor patterns, herding music, and dance costumes.

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Journal Info

Abbrev

esber

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Entrepreneurship and Small Business Research (ESBER) aims to relate to current research qualitative and quantitative on entrepreneurship, Small and Medium Enterprises (SMEs) Finance, Business & Social Science Innovation as well as Practices. The scope of the Entrepreneurship and Small Business. ...