Penerapan Manajemen Keuangan dan Digital Marketing pada Pelaku Usaha Rengginang di Desa Kunjir

Fitra Dharma (Fakultas Ekonomi dan Bisnis, Universitas Lampung, Bandar Lampung)
Yenni Agustina (Fakultas Ekonomi dan Bisnis, Universitas Lampung, Bandar Lampung)
Andi Windah (Fakultas Ekonomi dan Bisnis, Universitas Lampung, Bandar Lampung)

Jurnal Nusantara Mengabdi
Vol. 1 No. 1 (2021): Oktober

Purpose: The PkM team took the initiative to carry out service activities for the Rengginang business group to improve the skills and insights of partners in preparing financial reports and e-marketing for Minan Rengginang business actors. Method: This service activity involves the Rengginang Minan business group as a partner of this service activity. The methods used in this activity include cognitive, persuasive, and effective ways. Result: The outcome of this activity is an increase in the participants' abilities and knowledge. Conclusion: This activity positively affects the participant group's skills, knowledge, and income.