JURNAL LENTERA BISNIS
Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023

Pengaruh Persepsi Kegunaan Dan Persepsi Resiko Terhadap Niat Pembelian Ulang Food Delivery App Pada Generasi Milenial Dengan Kepercayaan Sebagai Variabel Mediasi

Eryan Naufal Fakhri Muhammad Daffa (Universitas Muhammadiyah Surakarta)
Aflit Nuryulia Praswati (Universitas Muhammadiyah Surakarta)



Article Info

Publish Date
19 May 2023

Abstract

This study aims to determine the effect of perceived usefulness and perceived risk on repurchase intentions mediated by trust. This research uses quantitative methods. The population in this study is the millennial generation who use the Food Delivery App. The sampling technique in this study is non-probability sampling. The sampling technique used is purposive sampling. To conduct this research, researchers took as many as 160 respondents. The data collection method used in this study was by distributing questionnaires via the Google form. The questionnaire was created using a Likert scale format and processed using the Partial Least Square (PLS) analysis tool. This analysis process is carried out using the Smart PLS 3.2 application. The results showed that warning of use had a positive and significant effect on repurchase intention, perceived risk had a negative and significant effect on repurchase intention, perceived use had a positive and significant effect on trust, risk warning had a negative and significant effect on trust, trust had a positive and significant effect on repurchase intention, trust mediates the effect of perceived usefulness on repurchase intention, and trust is unable to mediate the effect of perceived risk on repurchase intention.Keywords: Perceived usefulness, Repurchase intention, Perceived risk, Trust

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Journal Info

Abbrev

jrlab

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis. ...