JURNAL LENTERA BISNIS
Vol 12, No 2 (2023): JURNAL LENTERA BISNIS, MEI 2023

Pengaruh Persepsi Kemanfaatan Dan Kemudahan Penggunaan Terhadap Minat Pengguna Melalui Kepercayaan Menggunakan Layanan Mobile Banking

Kristina Novianti (Universitas Esa Unggul)
Eka Bertuah (Universitas Esa Unggul)



Article Info

Publish Date
19 May 2023

Abstract

The use of technology at this time affects today's lifestyle, especially in the banking world, this development is reflected in the service system to customers in the form of mobile banking. Mobile Banking serves to make it easier for users to make transactions without the need to (ATM) or to the bank. There are 28 questions in this research questionnaire, so the minimum number of questionnaire samples required is 140 respondents. Sampling used in this population is purposive sampling. The data is then processed using Path Analysis. Based on the results of the research that has been done, it can be concluded that the perception of usefulness and the perception of convenience have a direct influence on trust. The better the perception of usefulness and the perception of convenience provided, the more user trust will increase. Then the user's interest is directly influenced by the perception of usefulness, the perception of convenience and trust, this means that with a good perception of usefulness and perception of convenience and a high sense of usertrust, it will increase the interest of users of mobile banking services. This means that they consider the benefits and convenience of mobile banking services in generating user interest, because they must be supported by trust in the perceived usefulness and convenience of mobile banking services as a service that can assist users in improving performance and effectiveness by transacting using mobile banking.Key words: Perceived Usefulness, Perception of Ease, Trust and User Interest

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Journal Info

Abbrev

jrlab

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis. ...