International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Vol. 3 No. 4 (2023): July

MARKETING MODEL OF ROYAL DUTCH AIRLINES: TECHNICAL AND CONCEPTUAL SUSTAINABILITY

Susilo, Daniel (Unknown)
Mendoza, Carlo Magno T. (Unknown)

Article Info

Publish Date
18 May 2023

Abstract

Digital age makes everything is open source and easy to access through internet or application and that includes big company such as Royal Dutch Airlines. The influence of the internet helps to grow sustainability marketing developed by KLM airline. With the SWOT analysis, Author is able to discover that their key of both preserving environment and sustainability development itself is through technical and conceptual marketing development of low emission flight and biofuel flight. This analysis helps the audience to find that sustainability marketing development is a long practical journey instead of quick spread in numbers of campaigns and promotions.

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Journal Info
International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Website

Abbrev

IJERLAS

Publisher

CV. RADJA PUBLIKA

Subject

Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Description

This journal accepts articles on results of the research in fields of Education, Cross Culture, Law, Environmental Empowerment which are the latest issues from the results of activities or practical implementations that are problem solving, comprehensive, meaningful, latest and sustainable findings ...