ProBisnis : Jurnal Manajemen
Vol. 14 No. 2 (2023): April: Management Science

The Influence of Product Prices, Sales Promotion and Services on the Purchase Decision of Indihome Products at PT. Telkom Solo

Dicky Budi Kristianto (Universitas Kristen Teknologi Solo)
Adhita Maharani Dewi (Universitas Kristen Teknologi Solo)

Article Info

Publish Date
30 Apr 2023

Abstract

Digital development requires PT Telkom to continue to transform in meeting customer needs. One of its superior products is Indihome. Indihome is a wifi product. Wifi is needed by everyone in everyday life, which used to be only a secondary need is now changing to primier, without internet humans cannot move in the era of digitalization. Seeing this, researchers made a study on the influence of price variables, products and services on purchasing decisions. As a result, all of these variables have a simultaneous and partial effect on purchasing decisions.

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Journal Info
ProBisnis : Jurnal Manajemen
Website

Abbrev

ProBisnis

Publisher

Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

ProBisnis: The Management Journal was previously published in print, then in 2020 it was changed to online. This journal has ISSN: 2086-7654( Print) and ISSN: 2808-7240(Online). The scope of this journal is Economics, Management, Marketing, Strategic Management, Entrepreneurship, Leadership ...