International Journal of Multidisciplinary: Applied Business and Education Research
Vol. 4 No. 5 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese

Why Crowdfund? Motivations of Philippine-Based Project Owners and Backers

Vergara, Raymond Allan G. (Unknown)
Vergara, Kimberly Christie S. (Unknown)



Article Info

Publish Date
20 May 2023

Abstract

This study examines why project owners and campaign backers participate in crowdfunding. It explores what motivates crowdfunding participants to seek funding or fund projects using a multiple-case study approach. This study finds that project owners are motivated to crowdfund because of financial and marketing benefits. On the other hand, campaign backers are motivated to fund campaigns because they want early access to products, participate in the community, and support the project for altruistic motives.

Copyrights © 2023






Journal Info

Abbrev

ijmaber

Publisher

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

Description

International Journal of Multidisciplinary: Applied Business and Education Research is a peer-reviewed in a monthly basis that publishes full-length papers. it is to enhance the dissemination of knowledge across the multidisciplinary community. We are particularly interested in papers relevant to ...