International Journal of Multidisciplinary: Applied Business and Education Research
Vol. 4 No. 5 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese

Fast Food Love-themed Ads: Brand Experience in Storytelling

Vergara, Raymond Allan G. (Unknown)
Vergara, Kimberly Christie S. (Unknown)

Article Info

Publish Date
20 May 2023

Abstract

This study seeks to understand how the brand experience of Jollibee and McDonald's were co-created through its love-themed ads. Using a case-based approach and a netnographic data collection method, it finds that brand experience may be co-created individually and communally. Brands have many opportunities to engage with and co-create value with their consumers through engaging stories that consumers find relatable.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Multidisciplinary: Applied Business and Education Research
Website

Abbrev

ijmaber

Publisher

Future Science

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

Description

International Journal of Multidisciplinary: Applied Business and Education Research is a peer-reviewed in a monthly basis that publishes full-length papers. it is to enhance the dissemination of knowledge across the multidisciplinary community. We are particularly interested in papers relevant to ...