The Role of ChatGPT in Enhancing the Information Search and Decision-Making Process of Travellers

Frans Sudirjo (Program Studi Manajemen, Fakutas Ekonomika dan Bisnis, Universitas 17 Agustus 1945 Semarang, Indonesia)
Prety Diawati (Program Studi D4 Manajemen Perusahaan, Sekolah Vokasi, Universitas Logistik dan Bisnis Internasional, Indonesia)
Yasir Riady (Program Studi Ilmu Perpustakaan, Fakultas Hukum, Ilmu Sosial dan Ilmu Politik, Universitas Terbuka, Indonesia)
Abu Muna Almaududi Ausat (Program Studi Administrasi Bisnis, Fakultas Ilmu Administrasi, Universitas Subang, Indonesia)
Suherlan Suherlan (Program Studi Administrasi Publik, Fakultas Ilmu Administrasi, Universitas Subang, Indonesia)

Jurnal Minfo Polgan (JMP)
Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023

In today's digital era, the internet and technology are growing rapidly. One of the significant technological advances is ChatGPT which is able to accelerate the process of information search and decision making in the world of tourism. This research aims to discuss the role of ChatGPT in improving the process of information search and decision making of tourists. This research is qualitative in nature. The techniques used to obtain information involve careful observation and meticulous note-taking, followed by analytical procedures such as data reduction, visualisation, and inference. This study arrives at the conclusion that in today's digital era, artificial intelligence technologies such as ChatGPT have an important role to play in improving travellers' information search and decision-making process. ChatGPT can provide recommendations, information, and customer service quickly and effectively, thus helping travellers to plan their trips more easily and efficiently.