Journal of Social Science
Vol. 4 No. 3 (2023): Journal of Social Science

Contextual Market Basket Analysis during Covid-19

Gisela Christy Mooy (BINUS Graduate Program Master of Computer Science Bina Nusantara University Jakarta)
Sani M Isa (BINUS Graduate Program Master of Computer Science Bina Nusantara University Jakarta)

Article Info

Publish Date
25 May 2023

Abstract

One form of Data Mining application to analyze Market Basket Analysis. Market Basket Analysis helps identify buying patterns formed from concurrent transactions. One of the problems with Market Basket Analysis is that customer needs vary according to season and time of day, especially during this covid-19 season. For this purpose, by using the Artificial Neural Network (ANN) Approach that is connected to Market Basket Analysis, it can analyze and compare purchasing patterns and can identify rules that were formed before and after covid-19; several rule changes were found due to changes in people's behavior patterns.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Ridwan Institute

Subject

Chemistry Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences

Description

The Journal of Social Science is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published bimonthly once by Ridwan Institute The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the ...