Bhakti: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Vol. 2 No. 01 (2023): Juni

PELATIHAN EKONOMI KREATIF UNTUK PEMUDA PADA MASA KKN-DR DI KELURAHAN NGAMPEL MOJOROTO KOTA KEDIRI

Nurul Farida (Universitas Islam Tribakti Lirboyo Kediri)
Ahmad Badi' (Universitas Islam Tribakti Lirboyo Kediri)



Article Info

Publish Date
03 Jun 2023

Abstract

The purpose of this activity is to encourage the youth economy and market it on social media. youths are trained to make beads, paintings, and calligraphy to be further marketed through social media. This community service activity uses the ABCD or Asset Based Community Development (ABCD) approach which prioritizes the utilization of assets and potential in the community. ABCD stages include: Discovery, Dream, Design, Define, and Destiny. KKN-DR conducted in the Ngampel Village, Mojoroto District, Kediri City with a focus on creative economy training targeting hard and soft skills. Where are the hard skills on the ability to make beads, paint, and calligraphy. Meanwhile, soft skills aim at mastering online-based technology to market the products that have been made. The making of beads, painting, and calligraphy did not encounter significant obstacles, bearing in mind that there are many materials for making beads in the Ngampel Mojoroto area. In product marketing through social media and marketplaces, it takes observation and experience to understand promotional language and also compare existing product prices.

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Journal Info

Abbrev

pkm

Publisher

Subject

Humanities Social Sciences

Description

The mission of Bhakti: Jurnal Pengabdian dan Pemberdayaan Masyarakat is to serve as the premier peer-reviewed, interdisciplinary journal to advance theory and practice related to all forms of outreach and engagement. This includes highlighting innovative endeavours; critically examining emerging ...