<![CDATA[This study explored the linkages between employee engagement, motivation, satisfaction, and retention in entrepreneurial enterprises within the beverage MSME industry in Bogor City. A quantitative research design was used to collect data from 278 employees working in entrepreneurial enterprises within the beverage MSME industry in Bogor City. The study found that employee engagement, motivation, and satisfaction were positively correlated with employee retention and collectively predicted employee retention in the beverage MSME industry in Bogor City. The study also found that employee perceptions of leadership, organizational culture, and job autonomy significantly influenced engagement, motivation, satisfaction, and retention. These findings suggest that businesses in the beverage MSME industry in Bogor City could benefit from investing in strategies and initiatives to enhance employee engagement, motivation, and satisfaction to promote employee retention. The study’s findings have implications for public policy and regulatory frameworks related to the beverage MSME industry in Bogor City and highlight the potential impact of external factors such as economic conditions, political instability, and technological advancements on employee retention.]]>
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