Jurnal Cakrawala Ilmiah
Vol. 2 No. 9: Mei 2023

PENGAPLIKASIAN DIGITAL MARKETING TOOLS TERHADAP QBEE NAIL SALON

Anthoni Sentoso (Universitas Internasional Batam)
Angeline (Universitas Internasional Batam)
Angela Adriyanti Yang (Universitas Internasional Batam)
Dennis Yang (Universitas Internasional Batam)
Leonard Suryadi Yusuftan (Universitas Internasional Batam)
Whitney Ong (Universitas Internasional Batam)

Article Info

Publish Date
26 May 2023

Abstract

Research on the application of digital marketing tools was conducted at Qbee Nail Salon, which is located in Batam City, with the aim of helping MSMEs in increasing their audience to profit. A descriptive research method was used with the collection of primary and secondary data sources. The results are in the form of application of tools such as Whatsapp Business, Mailchimp, Instagram to Linktree. As for suggestions that can be given in the form of further learning about the tools that have been implemented, put them to good use and use them consistently, in order to maintain and increase the performance level of Qbee Nail Salon's branding.

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Journal Info
Jurnal Cakrawala Ilmiah
Website

Abbrev

JCI

Publisher

bajang Institute

Subject

Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Description

Digitalisasi eknomi menembus batas wilayah negara dan kedaulatan ekonomi yang dapat saja menjadi peluang atau ancaman. Digitalisasi tidak bisa dihindari, tetap permsalahan utamanya adalah bagaimana negara ini harus dapat merumuskan kebijakan agar masyarakat kita jangan hanya menjadi sapi perahan ...