STRATEGI PROMOSI MOST FM MEDAN PADA PROGRAM LAJANG SHOW MELALUI MEDIA SOSIAL INSTAGRAM

Fika Amanda Pania (Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara)
Muhammad Husni Ritonga (Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara)
Rina Devianty (Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara)

JISOS: Jurnal ilmu sosial
Vol. 2 No. 4: Mei 2023

In an inceasingly modern era with current technological developments, the presence of new meia has an impact on radio operations which are inceasingly being abandone by the public. Radio need promotional innovations to maintain the existence of broadcast programs using social media. This study aims to determine the promotion strategy of Most FM Medan on lajang show program via instagram. The research uses a qualitative descriptive approach through observation, interviews and documentation. The result of indicate that Most FM Medan uses theory promotional mix is advertising, promotion, direct marketing, personal selling an public relation on lajang show