SEEIJ (Social Economics and Ecology International Journal)
Vol. 5 No. 2 (2021): October

Analysis of Consumer Market Preferences of Electronic Products In 8 Sub-Districts of South Bogor to Predict Demand In PT. Ruma

Vicianti Nindyantika (Unknown)

Article Info

Publish Date
30 May 2023

Abstract

Understanding the factors that influence preference is an opportunity for companies to understand market segments. With market segmentation, marketers can identify potential group and predict customer demand. Understanding the market segment can also make marketers develop strategies of differentiation and positioning formation on the right target market. This study aims to determine the market preference for electronic products based on psychographic segments to predict demand of member PT. RUMA. Methods of data collection using questionnaires distributed to 100 customers by using conjoint and cluster analysis.

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Journal Info
SEEIJ (Social Economics and Ecology International Journal)
Website

Abbrev

seeij

Publisher

Universitas Bina Nusantara

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

Description

Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community ...