EKSPLOITASI ANAK: PELANGGARAN ETIKADESAIN PERIKLANAN TERIIADAP PERKEMBANGAN ANAK

Pujiyanto -

DeKaVe
Vol 2, No 4 (2012): DeKaVe Vol. 02 No. 04 2012 Juli- Desember 2012

The advertising often uses the object of children as models to promote products/services.Exploitation of children in advertisements can effect a great pleasure for the role (model) or who saw it(the audience), so advertising gets a positive or negative response from consumers.The appearance of ads using the model children sometimes crosses the line advertising code ofethics or manners. Violation of a particular party is not unstoppable, so that indirectly affect growth andmental development of children.Keywords: advertising, children, exploitation, ethics, audience, psychology.