Komunikator
Vol 15, No 1 (2023)

The Relationship between Media Literacy and Information Processing Ability in 360-degree Video

Aurelia Felicia Bunardi (Multimedia Nusantara University)
Albertus Magnus Prestianta (Multimedia Nusantara University)



Article Info

Publish Date
29 May 2023

Abstract

Immersive journalism presents information of an event from a first-person perspective to the audience through 360-degree videos that can be watched on smartphones. However, an immersive experience does not guarantee that Gen Z audiences will understand the information conveyed, due to the attraction of short attention spans. Audiences need skills to be able to navigate the media they watch to get the information they consume. Literacy studies on immersive 360-degree video, especially in Indonesia, are still rare. Even though digital media is increasingly immersive in presenting content, it is not known how far young audiences are able to analyze and critically assess the content accessed. This study aims to measure the media literacy level of the audience and its influence on the ability to process 360-degree video. A survey was conducted of 400 students in Jakarta in November 2022. The findings show that the processing capacity of 360-degree videos is significantly affected by a person’s level of media literacy. The better their media literacy ability, the easier it is for someone to process information from 360-degree videos.

Copyrights © 2023






Journal Info

Abbrev

JKM

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Komunikator terbit dua kali setahun pada bulan Mei dan November. Berisi tulisan yang diangkat dari hasil penelitian dan pemikiran konseptual di bidang komunikasi. Penerbit menerima sumbangan tulisan yang belum pernah diterbitkan di media lain. Tulisan dapat langsung di input ke dalam sistem ...