KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi
Vol 11 No 1 (2023): Januari-Juni

PENGARUH LOKASI USAHA DAN KREATIVITAS TERHADAP KEBERHASILAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) PENJAHIT PAKAIAN DI KECAMATAN BATURAJA TIMUR

Roby Yansyah (Unknown)
Yopi Yunsepa (Unknown)
Hema Malini (Unknown)



Article Info

Publish Date
05 Jun 2023

Abstract

This research is entitled Effect of business location and creativity on the success of micro, small and medium enterprises (MSMEs) tailoring clothes in East Baturaja. The purpose of this study was to determine the effect of business location and creativity on the success of clothing tailoring micro, small and medium enterprises (MSMEs) in East Baturaja sub-district. The research method used is descriptive research method. Based on the results of the research that has been done, the multiple linear regression equation is Y = 2.921 + 0.177X1 + 0.610X2 The tcount value of the business location variable (X1) is 0.811 and ttable is 2.0639 where tcount < ttable (0.811<2.0639), then H0 is accepted and Ha is rejected, meaning that there is no effect of business location on the success of the tailoring business in Baturaja Timur. And the tcount value of the creativity variable (X2) is 1.971 and t table is 2.0639 where tcount < ttable (1.97 <2.0639), then H0 is accepted and Ha is rejected, meaning that there is no effect of price on the success of the tailoring business in BaturajaTimur . The Fcount value is 3.837 and the Ftable value is 3.40. So Fcount > Ftable where 3.837 > 3.40 then H0 is rejected and Ha is accepted, meaning that there is influence between business location (X1) and creativity (X2) together on the variable success of the tailoring business in East Baturaja

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Journal Info

Abbrev

kolegial

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

KOLEGIAL is a national scientific journal published by Dwi Sakti Baturaja College of Economics. This journal contains the issues about the results of research activities, articles, and conceptual papers, from lecturers, researchers, and practitioners from within and outside the institution. The ...