Jurnal Teknologi
Vol. 12 No. 1 (2022): Jurnal Teknologi

Investigasi Kepuasan Pelanggan dan Kualitas Pelayanan Menggunakan Metode Servqual dan Kano

Muhammad Candra Nugraha (Universitas Putra Indonesia YPTK Padang)



Article Info

Publish Date
30 Jun 2022

Abstract

The purpose of this study was to determine the level of customer satisfaction of a coffee business in Padang, West Sumatra. The method used is Servqual and the measurement of service quality is the Kano method. This study explores the quality of service that has an impact on customer satisfaction at a coffee business in Padang. The type of data in this study is primary data in the form of a questionnaire that has been distributed to respondents. The number of samples in the study amounted to 100 respondents. The results of the study show that0 with the Servqual method, it is found that the gap scores for 27 service attributes measured in this study produce a negative value, and 1 service attribute produces a positive value. There are 24 one-dimensional attribute categories, which means that consumer satisfaction is proportional to the performance of the attributes. The higher the attribute performance, the higher the customer satisfaction. And 3 attributes of the reverse category, which means the degree of customer satisfaction is higher if the service does not exist.

Copyrights © 2022






Journal Info

Abbrev

Teknologi

Publisher

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering

Description

Jurnal Teknologi The scope areas covered by the journal are Chemical & Bioprocess Engineering, Civil & Architecture Engineering, Computer Engineering, Electrical & Electronics Engineering, Industrial Engineering, Marine Engineering, Material & Metallurgical Engineering, and Mechanical Engineering. ...