e-Jurnal Apresiasi Ekonomi
Vol 7, No 3 (2019)

THE EFFECT OF HUMAN CAPITAL, ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON COMPETITIVE ADVANTAGE (CASE STUDY ON HOSPITALITY INDUSTRY IN CENTRAL JAVA)

Ricky Yohanes (Universitas Diponegoro Semarang)
Retno Hidayati (Universitas Diponegoro Semarang)

Article Info

Publish Date
30 Sep 2019

Abstract

This study aimed to determine the effect of human capital, entrepreneurial orientation and market orientation on competitive advantage in the hospitality or hotel service industry in Central Java. The method of data collection is done through a questionnaire. The population in this study are all lodging or hotel service business people in Central Java. there were 150 respondents involved in this study which resulted from random sampling. Data analysis was done by multiple regression. The results obtained in this study are human capital, entrepreneurial orientation and market orientation influence the competitive advantage in the hospitality or hotel service industry in Central Java. Keywords: Competitive advantage, human capital, entrepreneurial orientation, market orientation

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Journal Info
e-Jurnal Apresiasi Ekonomi
Website

Abbrev

apresiasiekonomi

Publisher

Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other ...