e-Jurnal Apresiasi Ekonomi
Vol 1, No 3 (2013)

PENGARUH IMPLEMENTASI CUSTOMER RELATIONSHIP MARKETING TERHADAP LOYALITAS TAMU MENGINAP DI PREMIER BASKO HOTEL PADANG

Yesi Elsandra (Sekolah Tinggi Ilmu Ekonomi Dharma Andalas Padang)
Silvia Rahayu (Sekolah Tinggi Ilmu Ekonomi Dharma Andalas Padang)

Article Info

Publish Date
19 Dec 2018

Abstract

The goal of this research is to know whether customer relationship marketing implementation influenced to guest stay loyality in Premier Basko Hotel. This research using primary and secondary data by purposive sampling method with the number of 100 respondent which is defined by Slovin formula. The result of this research shows that customer relationship marketing implementation have positive influence to guest stay in Premier Basko Hotel.

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Journal Info
e-Jurnal Apresiasi Ekonomi
Website

Abbrev

apresiasiekonomi

Publisher

Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other ...