Pengaruh Isu Kampanye terhadap Preferensi Pemilih Milenial pada Pemilu Tahun 2019 di Sumatera Barat

Heru Permana Putra (Universitas Islam Negri M. Sjech Djamil Djambek Bukittinggi)

Jurnal Pemerintahan dan Politik
Vol. 8 No. 2 (2023)

This study discusses the influence of campaign issues on the preferences of the Millennial Generation in the 2019 general election. This research aims to develop a verification study, a descriptive study, and an exploration of several theories and concepts of Voting Behavior. Second, the study aims to analyze various factors influencing millennial voter preferences for a political party, legislative candidate, and presidential candidate in the 2019 election. The approach in this study uses a quantitative approach with a survey research design. While the survey research design is limited to research in which data is collected from a sample of the population to represent the population. It can be concluded that survey research takes a sample from one population and uses a questionnaire as the primary data collection tool. This research belongs to the type of explanatory research, Sig. (2-sided) 0.05, then there is a significant relationship between campaign issues and voting behavior. If the Asymp value. Sig. (2-sided) 0.05, there is no significant relationship between campaign issues and voting behavior. Asymp Value. Sig. (2-sided) 0.000 0.05, it can be concluded that there is a significant relationship between campaign issues and voting behavior. It was concluded that there is a significant relationship between campaign issues and voting behavior. It also means that the issues in the campaign correlate with voting behavior.