JURNAL KOMUNIKASI DAN BISNIS
Vol. 11 No. 1 (2023): May

MOTIVES AND SATISFACTION OF INDONESIAN WOMEN IN WATCHING THAI SERIES “KINNPORSCHE THE SERIES”

Azzahra, Annisa Nursabrina (Unknown)
Esfandari, Diah Agung (Unknown)



Article Info

Publish Date
30 May 2023

Abstract

The internet does not only impact communicating media, but broadcast media is also affected by the emergence of internet-based broadcasting platforms. Through this platform, audiences can watch foreign shows with various genres, including the boys' love genre, such as KinnPorsche The Series, which comes from Thailand. This study aims to determine the motives and satisfaction of Indonesian female audiences in watching the boys' love series "KinnPorsche The Series." Researchers use the Uses and Gratification theory with four indicators: entertainment, social integration and interaction, personal identity, and information. This type of research is quantitative research with online survey research methods. The data analysis technique used is quantitative descriptive analysis. The results of this study show that the highest motives and satisfaction are on the entertainment indicators, and the lowest is on the integration and social interaction indicators. Female viewers get satisfaction in indicators of integrity and social interaction, personal identity, and information, and do not get satisfaction in entertainment indicators. Although the entertainment indicator has the highest motive value and satisfaction, it is not satisfied. Thus, subsequent researchers should analyze what factors make the entertainment indicator occupy the highest value.

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Journal Info

Abbrev

JKB

Publisher

Subject

Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of ...