Journal of Agriculture (JoA)
Vol. 2 No. 01 (2023): Research Articles, March 2023

FACTORS AFFECTING TOURIST VISITS DURING THE COVID-19 PANDEMIC IN DURIAN AGRO-TOURISM

Donny Ivan Samuel Simatupang (Indonesian Methodist University)
Helena Tatcher Pakpahan (Indonesian Methodist University)
Rory Jun Yoyada S (Indonesian Methodist University)



Article Info

Publish Date
19 May 2023

Abstract

Durian agro-tourism is located in Purba Baringin Village, Pakkat District, Humbang Hasundutan Regency. Durian agro-tourism uses durian as a tourist attraction to attract tourists to visit Durian agro-tourism, not only durian that tourists consider visiting Durian agro-tourism but other aspects such as resources, promotions, facilities and infrastructure, institutions, and visitor satisfaction felt by visitors. The purpose of the study was to determine the factors that influence tourist visits to Durian agro-tourism. The method of determining the sample is by purposive sampling method, or it is done intentionally. The results obtained from this study are: 1) The influence of resource, promotion, institutional, and visitor satisfaction variables on tourist visits simultaneously is 0.087, and 0.913 is influenced by other models 2) The influence of resources, promotion, facilities, and infrastructure, institutional and satisfaction variables visitors to tourist visits partially are Resources 0.324, promotions -0.216, facilities and infrastructure -0.112, institutions -0.036, and visitor satisfaction -0.011.

Copyrights © 2023






Journal Info

Abbrev

joa

Publisher

Subject

Agriculture, Biological Sciences & Forestry

Description

JoA aims publish primary research articles of current research topics from all over the world, not simultaneously submitted to nor previously published in other scientific or technical journals. General review and short communication articles will not be accepted. The journal maintains strict ...