Journal of Sosial Science and Digital Marketing
Vol. 3 No. 1 (2023): Journal of Social Science and Digital Marketing

Pengaruh Media Sosial Facebook Humas Pemerintah Terhadap Citra Positif Desa Sungai Sirihi Kecamatan Singingi




Article Info

Publish Date
08 Jan 2023

Abstract

This study aims to determine the influence of the government's social media Facebook Public Relations on the positive image of Sungai Sirih Village, Singingi District. As a social media owned by government institutions, of course, it is necessary to use good social media between the parties who determine the achievement of a positive image for Sungai Sirih Village, Singingi District. The research method used in this research is quantitative research. Quantitative research method is one type of research whose specifications are systematic, well- planned and clearly structured from the beginning to the making of the research design. In this study, the author uses the SPSS for Windows Version 20 computerized system to find out the influence of the government's social media Facebook Public Relations on the positive image of Sungai Sirih Village, Singingi District. From the test results, it is known that there is a significant influence of government Public Relations Facebook social media on the positive image of Sungai Sirih Village, Singingi District, so that the better the use of government Public Relations Facebook social media, the positive image of Sungai Sirih Village, Singingi District. Therefore, the use of good and effective government PR Facebook social media is very necessary, so that with the better use of government Public Relations Facebook social media, the positive image of Sungai Sirih Village, Singingi District, is also increasing.

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Journal Info

Abbrev

jssdm

Publisher

Subject

Social Sciences

Description

Journal of Social Science and Digital Marketing is open access and peer-reviewed journal published twice a year in January and July by STMIK Dharmapala Riau. The Journal of Social and Science is a medium for disseminating research results on various topics in the fields of social science and digital ...