Branding a digital project for tourism industry through digital marketing

Sukisno S Riadi (Faculty of Economics and Business, Mulawarman University)
Agus Prasojo (Faculty of Economics and Business, Mulawarman University)
Aditya Permana (Faculty of Economics and Business, Mulawarman University)
Andre Putra Sanjaya (Faculty of Economics and Business, Mulawarman University)
Lufiyandi Supriatman (Faculty of Economics and Business, Mulawarman University)

ABDIMU Jurnal Pengabdian Kepada Masyarakat
Vol 1, No 2 (2022): September

With the introduction of advanced Internet technologies, new channels for reaching target audiences have emerged. Digital branding is now an integral component of all businesses, regardless of size or industry. The increasing importance of digital branding has altered how businesses promote their products to both existing and prospective customers. In the tourism industry, where customers have instantaneous access to information about the most recent deals and lowest prices, the need for digital branding is greater than ever. Today, digital branding is indispensable to the success of all tourism-related businesses. This paper investigates the fundamental determinants of digital branding and their significance in the tourism industry.