Jurnal Ilmiah Agritas
Vol 2 No 2 (2018)

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG PADA WISATA AGRO TAMBI KECAMATAN KEJAJAR KABUPATEN WONOSOBO

Vita Aulia Fatmawati (Unknown)
Ignatius Suprih Sudrajat (Unknown)



Article Info

Publish Date
05 Apr 2019

Abstract

Quality of service plays an important role in shaping customer satisfaction, besides that it’s closely related to creating profits for the company. The study aims to determine the effect of service quality with indicators of reliability, responsiveness, assurance, empathy and tangibles of the satisfaction of visitors to Wisata Agro Tambi.The research method uses descriptive and causal research with a quantitative approach. The research sample amounted to 39 taken using accidental sampling technique. The time of the study was conducted from April to May 2018. The results showed that the variables of reliability, assurance, empathy and tangibles had a positive and significant influence while the responsiveness had a negative and significant effect on visitor satisfaction.Quality of service plays an important role in shaping customer satisfaction, besides that it’s closely related to creating profits for the company. The study aims to determine the effect of service quality with indicators of reliability, responsiveness, assurance, empathy and tangibles of the satisfaction of visitors to Wisata Agro Tambi.The research method uses descriptive and causal research with a quantitative approach. The research sample amounted to 39 taken using accidental sampling technique. The time of the study was conducted from April to May 2018. The results showed that the variables of reliability, assurance, empathy and tangibles had a positive and significant influence while the responsiveness had a negative and significant effect on visitor satisfaction.

Copyrights © 2018






Journal Info

Abbrev

agritas

Publisher

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

"Jurnal Ilmiah Agritas" is a scholarly journal that is published by the Agribusiness Department, Faculty of Agriculture, Sarjanawiyata Tamansiswa University. The journal has been in publication since 2017 and is dedicated to the dissemination of research findings and advancements in the field of ...