Innovative: Journal Of Social Science Research
Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)

The Influence Of Service Quality, Customer Trust, And Customer Satisfaction On Uniqlo's Customer Loyalty

Mutiara Fatihah (Trisakti University, Jakarta, Indonesia)

Article Info

Publish Date
23 Jun 2023

Abstract

This research is purposed to examine the relationship between service quality, customer trust, and customer satisfaction on Uniqlo customer loyalty. The analysis unit in this research is the individual, namely customers who have made purchases at Uniqlo more than three times. The data collecting technique in this study were a survey method with the collecting tool being a questionnaire. The results of this study are service quality, customer trust, and customer satisfaction towards customer loyalty.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...