IJFBP International Journal of Family Business Practices
Vol 6, No 1 (2023)

The Characteristics Elements of Being a Superstar : A Study of Entertaintment Industry

Yefta Christian (Chung Yuan Christian University)



Article Info

Publish Date
25 Jun 2023

Abstract

Introduction/Main Objectives: This study examines the characteristics of superstars in the entertainment industry in Indonesia, using the Korean entertainment industry as a reference for success. Background Problems: The motivation behind the study was to identify problems in the Indonesian entertainment industry and provide solutions for its development, as well as to improve its competitiveness with other countries. Novelty: The researchers used various sources to support their study and found ways to improve the Indonesian entertainment industry. Through interviews, the researchers identified complaints about the industry and realized the importance of government support and community involvement in enhancing its quality. Research Methods: The study employs a qualitative method, collecting data through interviews. Finding/Results: The researchers found that 50% of the participants were K-pop fans and 50% were not, and 85% of interviewees agreed that the Indonesian entertainment industry needed to address its problems and follow steps similar to those taken by Korea. Conclusion: Some limitations of the study included inappropriate sampling selection and a lack of balance in selecting participants. The researchers recommended that future studies be more precise in selecting participants and obtain data from professionals in the entertainment industry. Overall, the study provides insight into the challenges faced by the Indonesian entertainment industry and offers suggestions for its improvement.

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Journal Info

Abbrev

IJFBP

Publisher

Subject

Economics, Econometrics & Finance

Description

The International Journal of Family Business Practices (IJFBP) is open access and biannual double-blind peer-reviewed journal. Numerous family enterprises are based around the legend of an entrepreneurial founder who has stood firm in the face of difficulties. The IJFBP widens the scope to look ...