Indonesia's tourism industry continues to grow and a lot of tourists comes to many interesting locations in Indonesia. The need for a product to carry goods, often make the backpacker must carry additional bags for traveling, and then when they saw great momentum, they are often missed because they have lowered the bag and opened to take out the camera and other equipment. For that, they need a product to carry goods or equipment that is compact, practical, and the important thing is adventurous image for backpacker and traveler. This study aims to present a new design innovation and new way of uses for backpackers and traveler by taking the concept of cowboy idea. The method used in this study is a design method that begins the process of brainstorming, drafting board image and image analysis, stylized shape, design sketches, study models, determining the final design, and prototyping. Results of the study design of this product is a new innovation forms carrier means the items can be used at any time without having to disassemble the contents of the bag. Aspects of practicality and ergonomics products preferred by studying the model. The use of chrome tanned leather materials and leather box suede reinforce the image of the cowboy macho image and brave, it is in line with the character of young travelers who began to bloom backpacking activities, touring and traveling.
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