<![CDATA[Indragiri Hilir regency consists of land and water which are divided into 20 districts, 39 sub-districts and 197 villages. Looking at the geographical condition of Indragiri Hilir Regency, motorcycle sales companies need to know the areas that have potential for motorcycle sales. Grouping potential areas is important in increasing sales profit for the company. This study aims to help PT. Capella Dinamik Nusantara in making the decision to increase sales to be more significant, promotion and marketing techniques were more targeted towards Honda motorcycle sales in the mapped areas. The data used in this study are Honda motorcycle sales data from 2017 to 2019. Data processing in this study uses the K-Means Clustering method with 3 clusters, namely Cluster 0 (C0) Less Potential, Cluster 1 (C1) Enough Potential, Cluster 2 (C2) Has the potential to sell Honda motorcycles. The result of the grouping process with 2 iterations states that for Cluster 0 there are 5 regions, for Cluster 1 there are 3 regions, and for Cluster 2 there are 2 regions.]]>
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