Journal of Economic Education and Entrepreneurship Studies
Vol. 4 No. 1 (2023): VOL 4, NO 1 (2023): JE3S, JUNI 2023

Peranan Audit Pemasaran Pada Usaha Minuman Yotta di Makassar Cabang Pettarani

Sangkala, Masnawaty (Unknown)

Article Info

Publish Date
30 Jun 2023

Abstract

This study aims to determine information related to the application of Marketing Audits in the Yotta beverage business in Makassar. The method used in this research uses quantitative research methods with the data used obtained using questionnaires and library data. The results of this study indicate that the Yotta beverage business continues to innovate and put more effort into organizing sales strategies so that it can capture market share.

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Journal Info
Journal of Economic Education and Entrepreneurship Studies
Website

Abbrev

JE3S

Publisher

Universitas Negeri Makassar

Subject

Economics, Econometrics & Finance

Description

Journal of Economic Education and Entrepreneurship Studies is a scientific publication that publishes scientific articles of research, study and development in the field of economic education and entrepreneurship education. This scientific journal contains research articles related to the study of ...