Jurnal Pengabdian Mandiri
Vol. 2 No. 6: Juni 2023

IMPLEMENTASI STRATEGI PEMASARAN ONLINE PRODUK RHTB "KERIPIK SELADA" UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN DAN MEMAKSIMALKAN KEUNTUNGAN

Lati Sari Dewi (Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah)
Asep Saeful Falah (Sekolah Tinggi Ilmu Ekonomi Latifah Mubarokiyah)

Article Info

Publish Date
01 Jul 2023

Abstract

The Community Service Program (PKM) aims to utilize online marketing strategies to increase public awareness of RHTB (Tanjungpura Independent Hydroponics House) products and enhance purchasing decisions, thus maximizing profits. Therefore, the objective of this PKM is to provide the right online strategies to boost sales and maximize profits. In this Community Service Program, there are five stages for the methodology, which include observation, planning, implementation, execution, and evaluation. The results of this PKM indicate that the training program for implementing online marketing strategies for RHTB products in Tasikmalaya is effective as it helps understand how to implement online strategies, influencing purchasing decisions, and maximizing profits.

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Journal Info
Jurnal Pengabdian Mandiri
Website

Abbrev

JPM

Publisher

bajang Institute

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Description

Jurnal Pengabdian Mandiri and with printed version of ISSN:2809-8889 and the online version of ISSN:2809-8579 accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches that ...