ANIDA : Aktualisasi Nuansa Ilmu Dakwah
Vol 23, No 1 (2023): ANIDA (Aktualisasi Nuansa Ilmu Dakwah)

Strategi Komunikasi Dakwah Melalui Pendekatan Budaya: Studi Kasus di Organisasi Dunia Melayu Dunia Islam (DMDI)

Amiripana Amiripana (STAINU Kepulauan Riau)
Retno Riyaningtyas (Unknown)
Fauziah Fauziah (STAINU Kepulauan Riau)



Article Info

Publish Date
28 Jun 2023

Abstract

This study takes the case of a conflict between Malaysia and Indonesia which was caused by a misunderstanding in interpreting information in the mass media. The research was conducted by describing the concept of Malay Tamaddun, the causes of the conflicts that occurred and describing DMDI's efforts in actualizing Malay Tamaddun from the perspective of intercultural communication and da'wah. This study uses a case study method and a qualitative approach with a constructive paradigm. The results of the study show that from a communication perspective, the idea of Tamaddun Melayu initiated by DMDI can be used as a communication message that is carried out to inform, propagate, and influence the public (Malaysian and Indonesian communities) regarding the importance of brotherhood, togetherness, and caring. This is part of efforts to apply intercultural communication, international communication and the concept of cultural diplomacy in reducing conflict. Meanwhile, from the perspective of da'wah, communication based on cultural understanding is part of the da'wah strategy for building harmony through negotiate peace to build a life based on the values of the common good.

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Journal Info

Abbrev

anida

Publisher

Subject

Religion Social Sciences

Description

Anida (Aktualisasi Nuansa Ilmu Dakwah) adalah jurnal berkala ilmiah yang diterbitkan oleh Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Bekerjasama dengan APDI (Asosasi Profesi Dakwah Indonesia) dua kali setahun (Juni-Desember) yang mempublikasikan hasil penelitian orisinal tentang ...