Indonesian Journal of Multidisciplinary Sciences
Vol. 1 No. 2 (2022): Indonesian Journal of Multidisciplinary Sciences (IJoMS)

MSME’s STRATEGY IN IMPROVING QUALITY DURING THE NEW NORMAL IN INDONESIA

Novalia, Diah Adinda (Unknown)
Devina, Dhea (Unknown)
Maya Panorama (Unknown)

Article Info

Publish Date
30 Dec 2022

Abstract

This study aims to identify and analyze strategies to improve the quality of MSMEs during the new normal which is affected by the Covid-19 pandemic. The research method used is descriptive qualitative method. The results obtained from this study indicate that there is a need for fast, precise and real steps from the government and business actors to cope with losses that have occurred due to the pandemic as well as utilize digital technology and follow the development of existing digital technology. such as promotions on social media and registering businesses to marketplace platforms, building personal branding, product innovation and diversification according to lifestyle.

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Journal Info
Indonesian Journal of Multidisciplinary Sciences
Website

Abbrev

IJOMS

Publisher

CV. Era Digital Nusantara

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Indonesian Journal of Multidisciplinary Sciences is a scientific journal published by CV. Era Digital Nusantara. The papers to be published in IJoMS are research articles (quantitative or qualitative research approaches), literature studies or original ideas that are considered to contribute to ...