<![CDATA[All businesses have a responsibility to promote their products or services using various channels in order to maximize profitability. Digital marketing necessitates the presence of distinctive and well-prepared promotional efforts to effectively attain business objectives. Social media marketing is a commonly employed approach by micro, small, and medium enterprises (MSMEs). The level of customer brand awareness can significantly impact their purchasing decisions. It is important for a brand to have a clear and consistent personality that aligns with the brand's values and target audience. The objective of this research is to investigate the marketing strategies being implemented by these MSMEs and assess customer brand awareness. A qualitative research methodology was employed for this study, and the findings highlight the significant influence of marketing communication within a company on brand awareness.]]>
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