STRATEGI PEMASARAN TEH HITAM MERK “ALAM DEMPO” PADA CV. KARYA SEJAHTERA PAGAR ALAM

Tiffany Siti Khadijah (Jurusan Sosial Ekonomi Pertanian Universitas Bengkulu)
Irnad Irnad (Jurusan Sosial Ekonomi Pertanian Universitas Bengkulu)
Satria Putra Utama (Jurusan Sosial Ekonomi Pertanian Universitas Bengkulu)

Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
JURNAL AGRISEP VOL 15 NO 02 2016 (OCTOBER)

This study aims to determine the main criterion used in marketing strategies and  the strategies marketing appropriate and effective in marketing black tea brands “Alam Dempo’’ on CV. Karya Sejahtera. The primary data was obtained from interviews and secondary data obtained from the data from of the company, regulations, and others data from the related agencies. The data was analyzed by using the AHP (Analytical Hierarchy Process) with Application Expert Choice 11. The results of research show that the criteria becomes main priority election marketing strategies black tea was is competitor with weight 0.385. This occurred due to large number of business contractors packaging black tea other products. To alternate top priority marketing strategies was chosen by method AHP is promotion strategy with weight 0,360.