The article introduces the basic concept of “Cultural Intelligence" (CQ),a theoretical framework for evaluating effectiveness in intercultural interaction. Each of the four major components is decribed: Knowledge CQ (understanding cultural differences); Interpretive CQ(ability to interpret cues); Perseverance CQ(persevering though intercultural conflict) and behavioural CQ (acting appropriately).To help readers understand the practical implications of these categories, the article develops a recurring case example in Education. By describing some of their inaccurate assumptions and inappropriateness behaviours, a clear picture emerges ofhow CQ operates practically. Total Quality Education(TQE)based on Total Quality Management (TQM) very much count on how is Cultural Intelligence (Cl) put in practice regularly.
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