ANALISIS STUDI KELAYAKAN BISNIS “NASI KEBULI NAZAR” DITINJAU ASPEK PEMASARAN DAN KEUANGAN

Hanif Nur Rohmawati (Prodi Akuntansi - Universitas PGRI Adi Buana Surabaya)
Moh Afrizal Miradji
Ach Irwansyah
Sherly Amalia Rahmadanti
Sendy Jadi Mahanani
Chindiani Putri Ningsih
Erika Virza Ananda
Nisa Ardi Ningrum
Hanif N. Rohmawati

Majalah Ekonomi
Vol 28 No 01 (2023): Juli 2023

This research was conducted to identify the feasibility of the Nasi Kebuli Nazar business which was examined by analyzing marketing aspects and analyzing financial aspects. On the financial aspect with Payback Period (PP) analysis, Net Present Value (NPV), Profitability Index (PI). The results of the study found that the Kebuli Nazar Rice Business from a marketing aspect can be declared feasible because of quality products, affordable prices and commensurate with the products offered, and also the variety of products that can be reached by the community. And the results of the analysis of financial aspects, this business is feasible with a business life of 5 years with a discount rate of 10%. Analysis of the financial aspects shows the PP results for 4 months 5 weeks, the NPV value is Rp. 79,961,469, and a PI of 2.17%.