Plastic bags are containers that are often used by many customers in modern retail because they can accommodate heavy, hygienic, and waterproof goods. However, this plastic bag is an item that can pollute the environment because according to research this plastic bag is difficult to decompose because it is made from raw materials for petroleum products. According to research, this plastic bag is most found in modern retail because it is widely used by modern retail customers as a grocery transport bag. Therefore, alternative steps are needed to replace these plastic bags by procuring alternative bags from plastic bags using the Green Procurement concept. This research uses survey results on modern retail in Bandung City using the SEM PLS method. From the survey of factors that affect Green Procurement against plastic bag substitutes, it was found that Organizational Support and Knowledge (OSK), Industry Awareness (IA), Government Policies and Stakeholder Commitment (GPSC), Corporate Factors (CF), Market Factors and Techniques (MFT), Transformational Leadership (TFL), Innovation Capability (IC), and Transactional Leadership (TSL) affect Green Procurement (GP) in modern retail in Bandung City.
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