Lontar : Jurnal Ilmu Komunikasi
Vol. 11 No. 1 (2023): Lontar : Jurnal Ilmu Komunikasi

Body Image dalam Video Klip LOONA "Butterfly"

Affiyah Triyuni Sari (Universitas Pancasila)
Cici Eka Iswahyuningtyas (Universitas Pancasila)



Article Info

Publish Date
01 Jul 2023

Abstract

Mass media builds the construction of women's body images. Women's beauty is judged by certain indicators, including slim bodies, fair skin, and straight hair. The unrealistic body image displayed by the mass media has a negative impact on the audience, especially female adolescents. Meanwhile, LOONA's “Butterfly” music video defy beauty standards. Adolescent fans tend to internalize the values ​​that exist in the figure of the idol. This study aims to explain the reception of LOONA's teenage fans for aspects of body image in LOONA's "Butterfly" music video. The theory used in this study is reception analysis. This research was conducted qualitatively through in-depth interviews with female adolescent fans of LOONA. The results of the study show that the position of reception of LOONA's adolescent fans on aspects of body image in LOONA's "Butterfly" music video is dominated by a dominant position. The reception of LOONA's adolescent fans is influenced by the frameworks of knowledge, relations of production, and technical infrastructure.

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Journal Info

Abbrev

LONTAR

Publisher

Subject

Social Sciences Other

Description

This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of ...