Al-Hikmah: Jurnal Dakwah dan Ilmu Komunikasi
Vol 10, No 1 (2023): Volume 10, Nomor 1 Tahun 2023

Pengaruh Cyber Dakwah Terhadap Peningkatan Kesadaran Religius di Era Gen Z

Selviana Oktaviani Oeva (Universitas Pendidikan Indonesia)
Nurti Budiyanti (Program Studi Ilmu Komunikasi, Fakultas Pendidikan Ilmu Pengetahuan Sosial, Universitas Pendidikan Indonesia)
Yuriko Indriani Putri (Program Studi Ilmu Komunikasi, Fakultas Pendidikan Ilmu Pengetahuan Sosial, Universitas Pendidikan Indonesia)
Nadhira Saffa Aulia (Program Studi Ilmu Komunikasi, Fakultas Pendidikan Ilmu Pengetahuan Sosial, Universitas Pendidikan Indonesia)
Salsabiila Zhafirah Nathania (Program Studi Ilmu Komunikasi, Fakultas Pendidikan Ilmu Pengetahuan Sosial, Universitas Pendidikan Indonesia)
Fiki Dwi Alfaiga (Program Studi Ilmu Komunikasi, Fakultas Pendidikan Ilmu Pengetahuan Sosial, Universitas Pendidikan Indonesia)



Article Info

Publish Date
25 Jun 2023

Abstract

Social media dominates today's modern society, especially in generation Z where they cannot be separated from gadgets. As a generation of modern Muslims, we should continue to study and instill the values of Islamic religious teachings by taking advantage of current technological developments, one of which is through the cyber-dakwah method. Nowadays, various da'wah content has been circulating on social media, but it is still not optimal among teenagers like in generation Z. This study aims to see how cyber da'wah influences social media to increase religious awareness in generation Z in the city of Bandung. This study used a quantitative approach with descriptive methods, as well as data collection through surveys with questionnaire research instruments and quota sampling involving 51 participants. The results showed that cyber da'wah had a positive and significant effect on increasing the Z generation's religious awareness through four aspects, namely pursuing, remembering, feeling, and practicing. The findings of this study support previous research that cyber dakwah is an effective strategy to increase the religious awareness of Muslim youth in the Z generation era. in the preaching content.

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Journal Info

Abbrev

alhikmah

Publisher

Subject

Religion Humanities Social Sciences

Description

Al-Hikmah: Jurnal Fakultas Dakwah dan Ilmu Komunikasi yang diterbitkan kali pertama pada bulan Apil 2009. Sejarah pemilihan nama Al-Hikmah terinspirasi dari “Bayt al-Hikmah” yang menjadi pusat intelektual dan keilmuan pada masa keemasan Islam. Jurnal Al-Hikmah ini bertujuan membangkitkan ...